Kwerks B2B Marketing Blog

New post every week

Vijay Mohan

Why Hotstar has only 2 subscription plans - Combatting choice overload bias

In this blog post, we'll explore the concept of choice overload and why it's important for businesses like Hotstar to limit the number of op

Vijay Mohan

Top 10 cognitive biases to use in your next marketing strategy

As marketers to understand exactly how cognitive biases works so that we can influence potential customers to take the right actions.

Vijay Mohan

How Zomato used pro accounts to boost sales

To understand why Zomato Pro accounts worked, we first need to learn about a cognitive bias called the Entourage effect. I have already talk

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